Privacy policy
Privacy Policy
Last updated: 24 September 2026
Understood the label operates this website, www.understoodthelabel.com.au, and provides the products, content, features, tools, and services available through it.
This Privacy Policy explains how we collect, use, store, and share personal information when you visit our website, make a purchase, contact us, or otherwise interact with our services.
By using our website, you acknowledge that you have read and understood this Privacy Policy.
- Personal information we collect
Depending on how you use our website, we may collect:
Contact information, including your name, email address, phone number, billing address, shipping address, and other delivery details.
Order and transaction information, including the products you view, add to your cart, purchase, return, exchange, or cancel, as well as your order history.
Payment information, including your payment method and payment confirmation. Payments are processed by third-party payment providers. We do not store your complete payment card details.
Account information, including your username, password, preferences, and account settings if you create an account.
Messages and communications, including information you provide when you contact us about an order, return, product, or other enquiry.
Device and usage information, including your IP address, browser type, device type, network connection, pages viewed, links clicked, and how you interact with our website.
Information collected through cookies and similar technologies, which may help us remember your preferences, understand website traffic, and improve your shopping experience.
- How we collect personal information
We may collect personal information:
- Directly from you when you place an order, create an account, contact us, subscribe to marketing, or otherwise provide information.
- Automatically when you browse or use our website, including through cookies and similar technologies.
- From Shopify and other service providers that help us operate our store.
- From marketing, advertising, analytics, payment, shipping, and other business partners where permitted by law.
- How we use personal information
We may use personal information to:
- Provide, operate, and improve our website and services.
- Process and fulfil orders, payments, returns, refunds, and exchanges.
- Arrange shipping and provide delivery updates.
- Communicate with you about your orders, account, enquiries, and customer support requests.
- Send marketing communications where you have given permission or where otherwise permitted by law.
- Personalise your shopping experience and show you products or advertising that may be relevant to you.
- Maintain website security and protect against fraud, misuse, and unauthorised activity.
- Understand how customers use our website and improve our products, services, and marketing.
- Comply with legal obligations and respond to lawful requests.
- Enforce our policies and protect our business, customers, and other users.
- Cookies and similar technologies
We may use cookies and similar technologies to operate our website, remember preferences, understand website activity, and improve our services.
Some cookies may be placed by third-party service providers that help us with analytics, advertising, payments, social media, or other website functions.
You may be able to control cookies through your browser or device settings. Disabling some cookies may affect the way parts of our website function.
- Marketing communications
If you subscribe to our marketing communications, we may send you information about products, launches, promotions, or other updates.
You can unsubscribe from promotional emails at any time by using the unsubscribe link in the email or by contacting us at understoodthelabel@gmail.com.
Even if you opt out of marketing communications, we may still contact you with non-promotional messages relating to your orders, account, transactions, or customer-service enquiries.
Depending on where you live, you may also have rights relating to the use of your personal information for targeted advertising and marketing. To ask about your privacy rights, contact us at understoodthelabel@gmail.com.
- How we share personal information
We may share personal information with third parties where necessary to operate our business and provide our services. These third parties may include:
- Shopify and Shopify service providers.
- Payment processors and financial service providers.
- Shipping and delivery providers.
- Technology, hosting, website, and IT service providers.
- Customer support, analytics, marketing, and advertising providers.
- Business and professional advisers.
- Government authorities, regulators, courts, or law enforcement where required or permitted by law.
- Other parties involved in a business transaction, such as a merger, sale, restructuring, or insolvency process.
We may also share information where you ask us to do so, give us permission, or otherwise consent to the disclosure.
- Shopify
Our store is powered by Shopify. Shopify may collect and process personal information about your access to and use of our website in order to provide and improve its services.
Information submitted through our store may be processed by Shopify and by service providers located in countries other than Australia.
For more information about how Shopify handles personal information, please review Shopify’s privacy policy.
- Third-party websites and services
Our website may contain links to third-party websites, platforms, or services. Those third parties have their own privacy policies and terms.
We are not responsible for the privacy, security, content, or practices of third-party websites or services that we do not control.
- Data retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide our services, maintain business and transaction records, resolve disputes, comply with legal obligations, and enforce our agreements and policies.
The length of time we keep information depends on the type of information and why it was collected.
- Data security
We take reasonable steps to protect personal information from unauthorised access, misuse, loss, alteration, or disclosure.
However, no online transmission or storage system can be guaranteed to be completely secure. You should avoid sending sensitive information through unsecured communication channels.
- Children’s privacy
Our website is not directed to children. We do not knowingly collect personal information from children who are not legally permitted to use our services.
If you believe that a child has provided us with personal information, please contact us so that we can review and take appropriate action.
- Your privacy rights
Depending on where you live and the laws that apply to you, you may have rights relating to your personal information, including the right to:
- Ask what personal information we hold about you.
- Request access to or a copy of your personal information.
- Ask us to correct inaccurate or incomplete information.
- Ask us to delete personal information in certain circumstances.
- Request restriction of or object to certain uses of your information.
- Opt out of marketing communications.
- Withdraw consent where processing is based on consent.
- Make a complaint about how we handle your personal information.
These rights may be subject to legal limitations and exceptions. We may need to verify your identity before responding to a request.
To make a privacy request or ask a question, contact us at understoodthelabel@gmail.com.
- Complaints
If you have a concern about how we handle your personal information, please contact us first at understoodthelabel@gmail.com so we can review and respond to your concern.
You may also have the right to contact the relevant privacy or data-protection authority in your location.
- International data transfers
Some of our service providers may store or process personal information outside Australia.
Where personal information is transferred internationally, we take reasonable steps to ensure that it is handled in accordance with applicable privacy requirements.
- Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, services, technology, or legal obligations.
When we make changes, we will update the “Last updated” date at the top of this policy. The updated policy will apply from the date it is posted on our website.
- Contact
If you have questions about this Privacy Policy or our privacy practices, contact:
Understood the label
Email: understoodthelabel@gmail.com
Before saving, make sure the sections about cookies, analytics, advertising, and marketing match the tools you actually use on your store.